Watch me now: Avon unveils new brand campaign
Avon has launched a new brand repositioning designed to challenge preconceived ideas about the company. Watch Me Now, as the campaign has been named, aims to better reflect the contemporary version of the 135-year-old direct sales giant as a digital social seller.
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Reach for the stars: Pola Orbis teams up with Ana Holdings to design cosmetics for space travel
Bringing a new meaning to travel retail, Japan’s Pola Orbis has teamed up with Ana Holdings to design a beauty range that will be billed as the world’s first space-friendly cosmetics line, according to a report published by the Japan Times.
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Is it a scrub? is it a wash? Nivea launches multi-functional cleansing range for South African market
Beiersdorf-owned Nivea has launched a new multi-functional cleansing range for the South African market, according to a report published by Just Nje.
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L’Oréal makes Refinitiv 2020 Diversity & Inclusion Index’s top 10
L’Oréal has been named in the top 10 of companies worldwide ranked by Refinitiv’s 2020 Diversity & Inclusion Index.
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Johnson & Johnsons to invest in Black-owned hair care line Sunday II Sunday
A recently launched Black-owned hair care line aimed at those with afro hair has caught the attention of Johnson & Johnson, according to a report published by CNN Business.
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Unilever puts part of UK R&D site up for sale
Unilever has listed a section of one of its oldest UK sites for sale, according to a report published by North West Place.
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Will sales go stratospheric as Estee Lauder to become first beauty brand to work with nasa
Estee Lauder has teamed up with Nasa to film a marketing campaign on board the International Space Station, according to a report published by the New Scientist. The resulting ad will be the first shot by US astronauts in space.
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L’Oréal Malaysia creates Chief Digital Officer role as online shopping booms
L’Oréal Malaysia has named Edward Ling to the newly created role of Chief Digital Officer, according to a report published by Marketing Interactive.
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P&G ups investment in Turkey
Procter & Gamble is planning to up its investment in Turkey, according to a report published by the Anadolu Agency.
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Revlon’s exchange offer fails to complete after expiry deadline sees just 5 percent of notes tendered
Revlon has announced the expiration of its private exchange offer and consent solicitation, made on July 27, 2020. The company had offered to exchange any and all of its 5.75 percent Senior Notes due 2021 (Existing Notes) for newly issued 5.75 percent Senior Notes due 2024.
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