Walgreens has announced that it will wrap up the activities of drugstore.com and affiliate beauty.com by the end of September as part of an initiative ‘to greater focus on the development of Walgreens.com’, according to a report published by Geek Wire.
Walgreens acquired the online retailer in 2011 for US$429 million and will incur charges of US$115 million related to its shut-down. Several positions that support drugstore.com and beauty.com will be eliminated, with Geek Wire’s estimates based on a LinkedIn search placing that figure in the region of 100.
“Over the past year, we have been focusing on building new omni-channel capabilities on Walgreens.com with initiatives that improved assortment and website user experiences, enhanced our digital coupon capabilities to provide customer value, and added digital tools into our stores to elevate our shopping experiences,” said the retailer in a statement. “Expanding on these efforts is an important part of our strategy.”