THE WHAT? Hailey Bieber is reportedly exploring the sale of her cosmetics brand, Rhode, which was launched in 2022 and focuses on makeup and skincare. Investment bankers at JPMorgan Chase and Moelis have been engaged to gauge buyer interest.

THE DETAILS 

• Potential Valuation: Sources estimate that Rhode could be valued at over US$1 billion.

• Current Revenue: The brand is said to generate nearly US$200 million in annual sales.

• Leadership: Nick Vlahos, former CEO of The Honest Company, was appointed to oversee day-to-day operations.

THE WHY? Rhode’s reported move to find a buyer follows a pattern of celebrity-driven cosmetic labels evaluating their market positions and potential valuations.