A good start: Beiersdorf shares up 4 percent as Q1 sales better-than-expected

A good start: Beiersdorf shares up 4 percent as Q1 sales better-than-expected

Beiersdorf has hailed its first quarter results as ‘a good start’ with sales up 6 percent in organic terms, or rising 7.8 percent to €1,947 million in nominal terms. As a result, shares were up 4 percent in early trading yesterday, per The Financial Times.

The German manufacturer of Nivea saw growth in all regions over the first three months of financial 2019, with the Africa / Asia / Australia region a particular highlight with sales growing 13.2 percent. The company’s star consumer brand, Nivea achieved ‘strong’ growth of 4.9 percent while its Derma business unit, including Eucerin and Aquaphor, rose 4.7 percent and premium line La Prairie put on an impressive 28.7 percent.

“Beiersdorf had a solid start into the first three months of 2019 in both business segments – Consumer and tesa. Sales growth in the Consumer Business Segment outperformed the market and was broad-based, while tesa continued to grow despite a difficult market environment. Recognizing local consumer and market trends and responding to them on an individual basis helped us boost sales in all regions. To increase our above-market growth and penetration over the long term despite the disruptions in the market, we are now focusing on executing our strategic program C.A.R.E.+. We have embarked on the implementation of our strategic priorities with a sense of urgency and high level of commitment. In light of this, we are looking to the future with optimism, despite the continuing economic risks, and confirm our guidance for 2019,” said Stefan De Loecker, CEO of Beiersdorf AG.

1 Comment

  1. A good business with a global reach, Beiersdorf will continue to expand in emerging markets, where there is good growth opportunity for many of its brands.


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