THE WHAT? A.S. Watson has announced the regional launch of Skinfie Lab, a skin analysis tool that creates highly personalised skincare product recommendations based on customers’ selfies.

THE DETAILS The AI-powered tool is launched into Watsons Hong Kong and will be rolled out to Thailand, Taiwan, the Philippines, Singapore, Malaysia, and Indonesia by early 2023.

The Skinfie Lab has been jointly developed by A.S. Watson and ModiFace, L’Oréal’s AI and AR company.

THE WHY? According to the company, “The launch of Skinfie Lab in Asia is the latest development by A.S. Watson to deliver a truly O+O (Offline plus Online) customer experience. It builds on the successful launch of an AI-powered skincare advisor at Superdrug in the UK last year. Customers love using the tool, and conversion rates doubled.”

Freda Ng, Chief Digital Officer (Asia) of A.S. Watson Group, said: “We believe that Skinfie Lab will change the way customers shop skincare – with only a selfie.

“We’ve been using cutting-edge technology to innovate and develop new solutions that help deliver seamless O+O shopping experiences to our customers. We’re thrilled to launch Skinfie Lab in Asia, a pioneering tool that makes it simple for customers to find just what their skin needs.”