THE WHAT? Yves Saint Laurent Beauty has announced a global program named Abuse is Not Love, aimed at educating and putting an end to Intimate Partner Violence (IPV) by supporting the prevention programs of its non-profit partners.
THE DETAILS According to the company, the program is built around three pillars; funding academic research on the topic to develop thought-leadership around youth and prevention; educating at least 2 million people on the common signs of IPV through international partnerships; and training YSL Beauty employees and beauty advisors on intimate partner violence in the workplace.
The program launches with three partners – It’s On Us in the US, Women’s Aid in the UK and En Avant Toute(s) in France – with more set to join in 2021.
Dr. Beth Livingston, a US-based gender and diversity academic who has conducted research as part of the Abuse is Not Love program, says, “I knew I wanted to be involved in this initiative when I saw that YSL Beauty was not only taking a strong point of view, but also was making a commitment to drive measurable change via their partnerships with leading NGOs around the world. The data on this topic is clear: IPV is a dangerous issue that affects women (and men) in all facets of their lives, including the workplace, and I believe that YSL Beauty’s efforts will help bring important resources and awareness to those in need.”
THE WHY? YSL Beauty is looking to the partnerships to raise awareness of the seriousness of IPV in order to ‘contribute to meaningful change’, and is aiming to educate two million people around the world on IPV through its partnership with local non-profits by 2030.