Activists deface La Samaritaine store and stage protest at LVMH Paris HQ

Activists deface La Samaritaine store and stage protest at LVMH Paris HQ

THE WHAT? Activists have defaced the newly renovated La Samaritaine department store in France, according to a report published by Reuters, and hung a banner from LVMH’s HQ in a bid to draw attention to the widening inequalities in France caused by the pandemic.

THE DETAILS La Samaritaine reopened its doors to the public on June 23 following a ‘titanic’ restoration project. The store boasts continental Europe’s largest beauty space as well as a beauty studio and spa.

Activists from social justice group Attac sprayed the newly restored Art Nouveau façade with black paint, per Reuters.

THE WHY? Attac’s Robin Hood-esque goal is to persuade France to tax its richest residents more and usher in a levy on windfall profits made as a result of the pandemic.

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