THE WHAT? Adore Beauty Group has reported its results for the first half of fiscal 2022. The online beauty retailer recorded record revenue of US$113.1 million, driven by valuable returning customers.
THE DETAILS Adore said that it is the market leader in the fast-growing US$1.3 billion online beauty and personal care category with 867,000 active customers, 56 percent of which are returning customers.
THE WHY? COVID lockdowns accelerated new customer acquisition and returning customer repurchase, Adore said, and as we transition out of lockdowns, it is seeing a return to more sustain able growth rates off an elevated base.