Affirma Capital, formerly known as Standard Chartered Private Equity, has struck a deal to acquire a majority stake in K-beauty’s Hwa Sung Cosmetics, which is known for its capabilities in eyebrow pencils and supplies global brands, including Estee Lauder, Shiseido, AmorePacific and Anastasia Beverly Hills.
Terms of the deal were not disclosed. Hwa Sung’s Founder was advised by BDA Partners.
“We’re proud to have advised the founder on his successful majority sale of Hwa Sung,” said Howard Lee, Managing Director, BDA Partners. “We are confident that the business will continue to flourish under Affirma Capital/SCPE ownership. This transaction illustrates how BDA works seamlessly with private owners looking to realize their investments through new partnerships with reputable, global investors who can support further growth. We’re pleased to have helped achieve a highly positive outcome for the founder.”