THE WHAT? Buy now, pay later provider Afterpay has launched a top-up program that allows customers to donate $1 at check out to charitable causes in a bid to promote sustainable shopping. 

THE DETAILS The donation will go to Magpies & Peacock, a non-profit design house that is disrupting the cycle of waste in the fashion industry, and Surfrider, a non-profit environmental organization focused on protecting clean water and healthy beaches. 

Created to help consumers ‘build a more mindful and eco-friendly wardrobe and give back to the environment,’ Afterpay will match shopper’s donations. 

In another sustainable move, as of mid-April Afterpay will integrate a live shopping technology platform in partnership with MagicLinks, a B-Corp Certified social commerce company, to inspire viewers to shop more consciously.

As part of the live shopping experience, consumers will be able to watch influencers, shop live for eco-friendly brands and pay in instalments. 

THE WHY? Discussing the company’s new environmentally-focused developments, Melissa Davis, Head of North America at Afterpay said, “We are thrilled to offer our customers the option to shop from fashion-forward brands in a responsible and sustainable way, while also giving back to these incredibly important organizations. 

“Gen Z and Millennials are conscious shoppers who make mindful choices when they shop and we are proud to put the spotlight on organizations that are helping to tackle the complex issues facing our planet.”