AirAsia Food launches into Singapore; eyes beauty collaborations

AirAsia Food launches into Singapore; eyes beauty collaborations

THE WHAT? AirAsia’s delivery service AirAsia Food is set to start operations in Singapore as of next month, with the primarily food-based operation reportedly eyeing collaborations in other markets, such as cosmetics.

THE DETAILS Having launched in Malaysia in March 2020, the service marks the airline’s ongoing expansion in the delivery world, with the company set to charge Singapore-based merchants 15 percent commission. 

Having gained all necessary regulatory approvals, AirAsia CEO Tony Fernandes said, “As a disruptive leader, we’re ready to take on the new challenge in Singapore, providing value, simplicity and inclusivity for everyone.”

THE WHY? As airlines continue to be plagued by the demise of global travel in the wake of COVID-19, it’s a strategic business model evolution. 

Lauding the success of the service in Malaysia, Amanda Woo, AirAsia Chief Commercial Officer told the Strait Times that that company would be calling for those in beauty and fashion to register their interest as it looks to launch more products. 

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