British model Alexa Chung has landed a beauty contract with L’Oréal as the latest muse of its salon arm L’Oréal Professional.

Chung will front the brand’s upcoming campaign for the Parisian Nudes hair color collection, which is said to be a “very new multi-tonal technique for unique Parisian style nude hair color,” according to the company.

The London-based IT girl took to Instagram to reveal the news, stating, “Woop woop! Very happy to be joining the @lorealpro family this year. Presumably because I pretend to be French a lot, I am the muse for their #ParisianNudes collection. #lorealpro #sponsored #maisoui.”

L’Oreal also announced the news via the social media platform of choice, releasing a behind-the-scenes shot of Chung with the caption, “Color Me French – Parisian Nudes signature is a very new multi-tonal technique for unique Parisian style nude hair color. Only in salon ? Muse: @alexachung #lorealpro #hair #hairstyle #hairinspo #progesture #onlyinsalon #backtoschool #newyear.