THE WHAT? The digital event scheduled to take place in October in lieu of Cosmoprof, WeCosmoprof, has announced a collaboration with Alibaba.com.

THE DETAILS The partnership will enrich the range of business services WeCosmoprof can offer to participants, with a virtual pavilion, WeCosmoprof x Alibaba.com offering companies an international showcase for the launch of their products for the duration of the event.

THE WHY? With the industry’s big events forced to take their offer online at short notice, it makes sense to call in those with the digital capabilities they need. Meanwhile, Alibaba.com will gain considerable visibility in one of its key categories. “The participation of Alibaba.com is an essential part of WeCosmoprof, the initiative that offers highly technological business tools for the development of the cosmetic industry,” says Gianpiero Calzolari, President of BolognaFiere. “Thanks to the leadership obtained in over 50 years of history, Cosmoprof has brought together the key players in the sector, BORN, Needl, and Alibaba.com, to create a high performing system. Teamwork is our response to the next challenges for the sector: only by combining our skills, innovations, and experiences is it possible to respond to the new needs of the market adequately.”