THE WHAT? Alibaba Group’s Tmall Global has announced the winners of its 2021 Go Global 11.11 Pitch Fest, which has been designed to help small and emerging U.S. brands expand their businesses globally.
THE DETAILS Seven brands have been chosen, including clean beauty and skincare brands, which are Boscia, Schmidt’s, Honey Girl Organics, SBLA Beauty, Vegamour, basq NYC, and Bella Belle.
The winners have been fast-tracked to launch on Tmall Global, in time for the first day of sales for Alibaba’s 11.11 Global Shopping Festival, the largest shopping event in the world.
According to a press release, “The selected brands are selling to China via the Tmall Overseas Fulfillment program, which offers brands greater inventory flexibility and reduces operational and logistical hurdles. Tmall Global also provides Pitch Fest winners with marketing advice, tools, and resources, including a dedicated livestream session ahead of 11.11 to help brands promote their products and increase their brand awareness in China.”
THE WHY? The initiative allows smaller U.S. brands to expand into the lucrative Chinese market.
According to Tony Shan, Head of Tmall Global for the Americas, “Chinese consumers are eager to try high-quality products from U.S. brands and the Pitch Fest is designed to help American small and medium-sized businesses find growth in China. Using the 11.11 festival as a launchpad, this year’s Pitch Fest winners will be able to tap into this incredible opportunity to grow their brand awareness and sales in China.”