THE WHAT? Almay has named actor Lucy Hale as Global Brand Ambassador.
THE DETAILS The Revlon-owned brand, known for its hypoallergenic make-up removers, said that the singer and TV star would ‘invite fans to join her sensitive skin journey and learn about her clean beauty regime’.
Hale will appear in a series of upcoming campaigns, including the launch of a series of yet-to-be-revealed products this winter.
THE WHY? “Lucy embodies Almay’s approach to effortless beauty. She’s knowledgeable about what she applies to her sensitive skin and knows that using gentle formulas with carefully selected ingredients doesn’t mean she has to compromise on payoff or performance,” said Global Brand President Silvia Galfo. “Lucy embraces our brand values of clean, effortless, hypoallergenic beauty in her daily life and is the perfect partner to inspire women to feel their best and be confident, no matter their skin needs. We couldn’t be more thrilled to welcome her to the Almay family.”