finally launches direct sales model in Brazil finally launches direct sales model in Brazil has finally launched its direct sales channel in Brazil following months of delays.

While there were reports the e-commerce giant would launch its in-house fulfilment and delivery network within the country before Christmas, it was said to be held back by problems such as complicated logistics and tax systems.

Alex Szapiro, Amazon Brazilian Country Manager, told Reuters, “We are launching (our direct sales platform) with 320,000 different products in stock, including 200,000 books… Our obsession is always to increase this catalogue and to have everything Brazilian consumers seek and want to buy on the Internet.”

The move by Amazon to stock and deliver goods within Brazil is said to increase competition. The company has leased a 47,000 square-meter warehouse just outside of Sao Paulo as part of the fulfilment, as reported by Reuters a year ago.

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