THE WHAT? Amazon is debuting its Climate Pledge Friendly program in Europe, unveiling some 40,000 products across France, Germany, Italy, Spain and the UK with one or more of its sustainability certifications.

THE DETAILS The new program will help European consumers discover and shop for more sustainable products, the US e-commerce behemoth says. The selection spans the beauty, fashion, grocery, household, office and electronics categories and includes well known brands such as Faith in Natura, Unilever’s Seventh Generation and Cif.THE WHY? The Climate Pledge Friendly initiative supports Amazon’s commitment to reach the Paris Agreement 10 years early and be net-zero carbon by 2040. The company has already committed to reaching 100% renewable energy by 2025 and ordered more than 1,800 branded electric vehicles from Mercedes-Benz to make deliveries to customers in Europe. Doug Gurr, Amazon UK Country Manager explains, “Climate Pledge Friendly is a simple way for our customers to discover more sustainable products that help preserve the natural world. With 18 external certification programs and our own new Compact by Design certification, we’re incentivizing selling partners to create sustainable products that help protect the planet for future generations.”