THE WHAT? Amazon has announced the launch of Amazon Salon. The London-based location is set over two floors and will offer hair care and styling to customers as well as trialling the latest tech in the field.
THE DETAILS Visitors will be able to enjoy augmented reality hair consultations and entertainment courtesy of Amazon Fire tablets at the East London salon, with hair care and styling provided by hairdresser Elena Lavagni.
Shoppers can learn more about the products on display via point and learn technology and order via QR codes, with delivery direct to their home. Once their new look is complete, visitors can capture it a dedicated, social-media friendly creative area.
THE WHY? The salon is designed to support the professional beauty industry, Amazon said, and follows the launch of the Amazon Professional Beauty Store on Amazon.co.uk. Said John Boumphrey, UK Country Manager, Amazon, “We have designed the salon for customers to come and experience some of the best technology, hair care products and stylists in the industry. We want this unique venue to bring us one step closer to customers, and it will be a place where we can collaborate with the industry and test new technologies.”