Looking to capitalize for the growing thirst from Chinese consumers for Japanese products, such as personal care, online retail giant Amazon has launch a Chinese language version of its Japanese website.

Amazon has created Amazon.co.jp to satisfy and profit the continued desire for Japanese goods amongst Chinese shoppers, giving consumers new reduced shipping costs to mainland addresses.

The move comes as Amazon continues its onslaught across the Asian market and is a savvy way to entice consumers that are wary of fake merchandise in China and looking for authentic Japanese goods.

Jasper Cheung, President of Amazon Japan, said, “The opportunity is huge. We have already increased the selection that we can export by millions over the last several weeks.”