THE WHAT? Amazon is set to invest in istyle, a Japanese beauty company that is set to issue 2.5 billion yen (U.S.$18.7 million) in convertible bonds as well as 11.5 billion yen in warrants to Amazon in September, according to Nikkei Asia.
THE DETAILS Amazon is set to open a dedicated page initially named @cosme Shopping on the istyle website, with istyle providing beauty products to the Amazon members and selling cosmetics from a range of brands.
The two companies will potentially look at operating stores using digital tech.
THE WHY? According to Nikkei Asia, the collaboration could boost Amazon’s presence in the cosmetic market.
Istyle is set to issue convertible bonds to investors including leading trading house Mitsui & Co, which aims to position the cosmetics business as one of its key growth fields.