Amazon ups the ante in employee perks; offers to cover college tuition for 750,000 US workers

Amazon ups the ante in employee perks; offers to cover college tuition for 750,000 US workers

THE WHAT? In the ongoing battle to recruit and retain staff, Amazon has played the ace card. The US e-commerce behemoth is offering to pay college tuition for front-line employees as part of a US$1.2 billion investment in education and skills training.

THE DETAILS Some 750,000 operations employees will be eligible for the fully funded college tuition, which includes the cost of classes, books and fees.

THE WHY? The tight US job market is forcing employers to get creative to attract the talent they need. With Walmart increasing its hourly rate of pay to match Amazon’s starting wage, the e-commerce behemoth has had to up the ante to ensure its vacancies are filled.

Dave Clark, CEO of Worldwide Consumer at Amazon, explains, “Amazon is now the largest job creator in the US, and we know that investing in free skills training for our teams can have a huge impact for hundreds of thousands of families across the country. We launched Career Choice almost 10 years ago to help remove the biggest barriers to continuing education — time and money — and we are now expanding it even further to pay full tuition and add several new fields of study. This new investment builds on years of experience supporting employees in growing their careers, including some unique initiatives like building more than 110 on-site classrooms for our employees in Amazon fulfilment centers across 37 states. Today, over 50,000 Amazon employees around the world have already participated in Career Choice and we’ve seen first-hand how it can transform their lives.”

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