American Eagle Outfitters has announced the launch of Mood, a genderless wellness and personal care product line, created for the US retailer by Green Growth Brands.
The range comprises CBD-based personal care products, bath essentials and aromatherapy with six scents developed for the mind and body, including body lotion, hand cream, face oil, pillow mist, muscle balm and lip salve.
“Inspired by our customers and their interest in this exciting new category, we see this as a perfect extension of the AE brand. MOOD is designed to help everyone, especially young people, live a better quality of life,” commented Chad Kessler, American Eagle Global Brand President. “The first collection is just the beginning of a more expansive product line and what we see as a meaningful long-term growth opportunity.”
The launch will be promoted by a campaign starring ‘real kids’ talking about how self care helps them to manage the pressures of daily life.