THE WHAT? AmorePacific has laid out a set of principles that its employees must adhere to going forward, according to a report published by Yonhap News.
THE DETAILS Chairman Suh Kyung-bae explained the new code of conduct, named ‘ABC Spirit’ at an event that was broadcast live via YouTube.
The five-point ideology includes: Customers first, Be the first and the best, Collaborate with an open mind, Respect differences and Act with integrity.
THE WHY? “The five acting principles will be a guide so that every member of AmorePacific can head in the same direction,” Suh said, per Yonhap News.