AmorePacific debuts Enough Project; a vegan-friendly lifestyle brand

AmorePacific debuts Enough Project; a vegan-friendly lifestyle brand

THE WHAT? AmorePacific has launched a new ‘pragmatic lifestyle’ brand, named Enough Project. The K-beauty behemoth describes the new line as suitable for all ages and has chosen a simple design that should appeal to all, regardless of gender.

THE DETAILS All seven new products are vegan-friendly and contain buzz ingredients such as hyaluronic acid and bakuchiol.  

The brand was launched exclusively via online shopping mall Coupang.

THE WHY? “We created a brand that reflects the voices of our customers, taking note of the increasing customer needs for digital channel,” the AmorePacific Brand Creation team explained. “We plan to continue to deliver content that is optimized to lead the digital beauty category, and carry out activities that will share the values Enough Project pursues.”

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