THE WHAT? AmorePacific hosted a pop-up shop to enable single mom business owners to sell their wares, according to a report published by The Korea Herald.
THE DETAILS Held at the K-beauty behemoth’s HQ, the pop-up offered a series of products from Hope Stores, a champion of single mom business owners and pulled in profits of KRW27.5 million, per The Korea Herald.
AmorePacific subsidised purchases made by staff, covering 50 percent of the RRP.
THE WHY? The K-beauty giant’s latest initiative was designed to support small business owners recover after the epidemic hit sales.