THE WHAT? AmorePacific has launched an eco-friendly gift set under its Earth & Us brand, according to a report published by The Korea Herald.
THE DETAILS The launch is said to embody the K-beauty giant’s sustainability commitments with its biodegradable packaging, colorless PET bottles and adhesive-free paper sleeve labels to maximise recyclability. What’s more, the cosmetics bag included in the set is made from recycled PET.
THE WHY? The launch is part and parcel of the K-beauty giant’s wider planet-friendly mission, which is built around the 4R (recycle packaging, reduce petroleum-based plastic, reuse plastic containers and reserve empties). AmorePacific has debuted a number of sustainability initiatives in the last year, including a Refill Station, Recycling program and the roll-out of paper bottles made from plant-derived materials.