THE WHAT? AmorePacific-owned Aritaum has partnered with food delivery app Yogiyo in order to offer shoppers a faster delivery service from their local drug store, according to a report published by Aju Daily.
THE DETAILS The K-beauty behemoth’s pharmacy chain has signed a memorandum of understanding with Yogiyo-owner Delivery Hero Korea to offer a beauty products delivery service and cooperate on marketing initiatives. Customers will be able to select their nearest Aritaum store and purchase beauty products via the app for delivery within the hour.
THE WHY? Park Tae-ho, Head of Aritaum at AmorePacific, told Aju Daily, “We hope that our partnership with Yogiyo will become an important link between customers and Aritaum stores amid a prolonged COVID-19 pandemic situation.”