AmorePacific and TerraCycle have signed a Memorandum of Understanding (MOU) that sets out recycling arrangements for the K-beauty firm’s empties.
AmorePacific has committed to recycling a minimum of 100 tons of empty plastic bottles every year for the next three years as well as increase the ration of recycled materials it uses in its cosmetics packaging and furnishings by 10 percent in the first year, 20 percent in the second and 30 percent in the third. The K-beauty behemoth is aiming to recycle 100 percent of its empties by 2025, with 50 percent of those used for products and furnishings.
“Plastic issue is now a common social problem which companies should also take part in,” said Saehong Ahn, President of Amorepacific Corporation. “Amorepacific will prepare for the age of ‘No Plastic’ by reusing collected empty bottles and developing environmentally-friendly materials. Through positive cooperation with TerraCycle, we will make the Earth beautiful with our contribution to responsible consumption and production.”