THE WHAT? Amorepacific has teamed up with Korean boyband BTS on a new limited edition Laneige Lip Sleeping Mask, inspired by the group’s ‘Permission to Dance’ tour.
THE DETAILS The BTS | Amorepacific Lip Sleeping Mask Purple Edition will feature BTS’ tour artwork on the packaging box and the BTS logo on the front of the jar.
Available via the Amorepacific and Laneige websites, it will also sell via Sephora’s online and offline channels.
Amorepacific is also acting as one of the sponsor’s of the BTS Permission to Dance on Stage tour, and will present a product promotion video portraying the collaboration’s theme of ‘Sweet Purple Dream’ both on-site and through online live stream.
THE WHY? The collaboration will benefit both from the K-Beauty boom, as well as the ongoing superstar status of BTS, with the band boasting 52 million followers on their Instagram account.