THE WHAT? AmorePacific has announced that it has kicked off a strategic collaboration with Johns Hopkins University that will see the K-beauty behemoth support a new research program, New Beauty Research Initiative (NBRI).
THE DETAILS Under the terms of the corporate gift agreement, NBRI will work with John Hopkins’ commitment to support science innovation and to study new targets and mechanisms while also carrying out clinical bioactivity tests on original materials developed by AmorePacific.
THE WHY? Dr YoungHo Park, CTO, AmorePacific Research and Innovation Center, explains, “This collaboration between our two world-class organizations will contribute to a significant improvement in skin science. We could not be more excited about advancing technologies to US customers.”