Sulwhasoo is set to launch onto the French market this fall, according to a report published by The Korea Times.
The AmorePacific-owned brand will debut via an independent store within upmarket French department store Galeries Lafayette in September.
The store will reflect Sulwhasoo’s roots with prominent displays of oriental ingredients and herbal medicine. Products from the K-beauty giant’s best-selling range will also be sold online through Galeries Layfayette’s website.
“The entry into Galeries Lafayette is a meaningful challenge for AmorePacific in that it will target the French market, also known as the birthplace of beauty products,” the company told The Korea Times.