THE WHAT? AmorePacific has announced that it will exhibit at the Consumer Electronics Show for the first time, according to a report published by the Korea Herald.
THE DETAILS The K-beauty behemoth will display its 3D Printing Mask Pack, due to be released under the company’s Iope line in April and a LED beauty device due to launch under the Makeon brand this year.
THE WHY? As beauty devices build in popularity and demand for bespoke products grows, technology will become an increasingly important focus for the beauty industry. He who conquers this category, wins.