THE WHAT? AmorePacific is considering closing down its Sulwhasoo counter, located within Galeries Lafayette’s Paris store, according to a report published by The Investor.
THE DETAILS The store-within-a-store’s status is being reviewed by its parent company, although its fate is not yet sealed, according to The Investor.
“We are currently considering making some changes to Sulwhasoo’s portfolio in France. We have not decided to make any changes to our current operation (at Galeries Lafayette) yet,” a company representative told The Investor.
THE WHY? The K-beauty brand has been unable to ‘break’ the French market, which is notoriously difficult for foreign brands to crack and sales have disappointed thus far, and analysts are predicting a further drop over this second half.