K Beauty behemoth AmorePacific is launching another range from its portfolio into the US market, Innisfree.
According to reports the company is looking for stores in Manhattan early next year, a move which will see the brand join its stablemates Amore Pacific, Sulhwasoo, Laneige, Annick to be launched in the US.
The Innisfree range is a lower priced range and is set to be the second most successful brand for the company, set to record 1 trillion won in annual sales.