THE WHAT? AmorePacific has teamed up with KakaoTalk to sell its products via the mobile messenger app, according to an article published by the Korea Times.

THE DETAILS The duo will cooperate to create business opportunities and conduct advanced data-driven marketing activities using advertising and commerce platforms, the Korea Times reports.

THE WHY? AmorePacific CEO Kim Seung-hwan told the Korea Times, “Collaboration with KakaoTalk, which provides various services throughout our daily lives on its platform, will be of great help to AmorePacific that aims to expand its business into the lifestyle and cosmetics sectors utilizing digital technology.”