THE WHAT? AmorePacific has announced a new sustainability agenda, named 2030 A MORE Beautiful Promise. The strategy comprises five goals under two guiding pillars, which are ‘moving forward together with customers and society’ and ‘coexisting responsibly with nature’.
THE DETAILS The K-beauty behemoth aims to achieve some five goals by 2030, including reducing the environmental footprint of all new products and promoting responsible consumption; promoting diversity and inclusion in its global workplaces and beyond; achieving carbon neutrality and zero waste to landfill across production sites worldwide; reducing the use of plastics in product packaging; and investing KRW10 billion into biodiversity conservation efforts.
THE WHY? Jeonghwa OH, Senior Vice President of Sustainability Management Division at AmorePacific, said, “2030 A MORE Beautiful Promise is our latest commitment as a responsible corporate citizen. With deep empathy toward our customers, society, and nature, AmorePacific will continue to collaborate with every member of our corporate ecosystem to create a positive impact on the world.”