THE WHAT? Amorepacific-owned HERA is launching its Rouge Holic brand onto Amazon U.S.
THE DETAILS The launch is being promoted by brand ambassador, K pop star Jennie, via new campaign images.
The range became available in the U.S. on 29th March.
THE WHY? Launching into the U.S. is a significant milestone for the brand’s global expansion, with Amazon’s platform becoming increasingly popular amongst luxury brands.