Amorepacific’s HERA launches signature Rouge Holic range onto Amazon U.S.

Amorepacific’s HERA launches signature Rouge Holic range onto Amazon U.S.

THE WHAT? Amorepacific-owned HERA is launching its Rouge Holic brand onto Amazon U.S.

THE DETAILS The launch is being promoted by brand ambassador, K pop star Jennie, via new campaign images. 

The range became available in the U.S. on 29th March.

THE WHY? Launching into the U.S. is a significant milestone for the brand’s global expansion, with Amazon’s platform becoming increasingly popular amongst luxury brands. 

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