Amway India has re-launched its Attitude skin care range with new formulations and packaging, according to a report published by Orissa Diary. The premium brand is targeted at the youth market with prices starting at Rs325.

“The newly launched Attitude skin care range offers effective products with a youthful and contemporary style,” said Sundip Shah, Amway India’s Chief Marketing Officer, at the launch. “The product packaging is refreshing and highlights the ingredients – especially the fruit extracts. The range is targeted to the youth who believe that ‘beauty is not just about looks; it’s about the attitude you carry’.”

The range comprises six products including two face washes, two moisturizers, a foot cream and a hand and body cream.