Amway has reported a 2 percent rise in 2018 full year sales, the first increase for the company in four years, according to M Live.
The company achieved $8.8 billion in sales, which was largely put down to new products and digital developments, with Amway embracing e-commerce and ‘social selling’, enabling agents to sell via mobile devices.
Personal care and beauty products were up 1 percent, accounting for 26 percent of the sales growth, while nutrition and wellness made up 52 percent of the company’s market sales, up 3 percent.
Amway Chief Operating Officer Mike Cazer said in a statement that, “Amway’s innovative health and beauty products that are personalized and easy to use are producing strong results for us.”
Despite flat growth in Korea, Russia, and Malaysia and a modest decline in Taiwan and Japan, Amway experienced growth in its top markets such as U.S., China, India and Thailand.
Speaking in a statement, Amway Co-Chairman Steve Van Andel said, “Amway’s growth in sales is a result of our sharp focus on the experience Amway Business Owners and their customers have buying, selling and using Amway products.
“We’ll continue to make investments that enable every possible opportunity for ABO (Amway Business Owners) success.”
Amway Co-Chairman Doug DeVos stated, “Amway is capitalizing on the world’s growing appetite for e-commerce. Momentum is building, investments in digital and innovative products are increasing, and healthy, steady growth is anticipated to continue for the foreseeable future.”