THE WHAT? Amyris has announced a five-year partnership with Reese Witherspoon as Global Brand Ambassador for its Biossance brand.
THE DETAILS Together Biossance and Witherspoon hope to shape the future of clean beauty, creating content that is engaging and educational as well as developing curated and limited edition items featuring her favourite products from the range.
“I have always been conscious of what’s being put on my skin, but after all the time I’ve spent on-sets throughout my career, I’ve learned so much,” Reese Witherspoon explains. “As my knowledge has grown so has my desire to use clean and consciously created products. I not only fell in love with Biossance’s products, especially its Rose Oil, but also its innovative, female-led team and mission towards a sustainable future. My skin has never felt healthier and I’m proud to work with such a strong industry leader in sustainability and care for our planet.”
THE WHY? Biossance President, Catherine Gore reveals, “Reese is a champion of empowerment and education. Her relatability, genuine desire to learn and passion for her beliefs engages everyone she reaches. We are honored to partner with her in advancing our mission toward a more sustainable future for our planet through clean beauty. Biossance continues to experience industry-leading growth and we expect our partnership with Reese to expand our global consumer awareness while continuing to improve the effectiveness of our mission forward, science-led clean beauty strategy.”