THE WHAT? Anastasia Beverly Hills has made its first foray into sports sponsorship, naming Bianca Bustamante as its first ambassador from the sporting world.
THE DETAILS According to a report published by WWD, the Filippino Formula 4 driver represented the brand on her debut in Macau. As part of the campaign, she created pre-race content using the brand’s products as well as featuring the logo on her car’s bonnet.
THE WHY? Founder Anastasia Soare told WWD, “Bianca represents what we stand for — powerful women that are not afraid to put their make-up on and go race with men, or whatever it may be. We stand to empower women with our make-up.”