THE WHAT? LVMH-owned Dior is taking its Cheval Blanc Paris spa experience to the water, delivering treatments on board a cruise ship as it sails along the River Seine, according to a report published by WWD.
THE DETAILS The spa ship will set sail for the first time on June 29 and run through July 13, with each cruise lasting two hours.
The boat boasts four treatment suites, and up to five clients can choose either 60-minute facial or body treatment from the dedicated treatment menu per sailing.
THE WHY? The cruise offer is timed to coincide with the launch of couture season on July 3, WWD reports.