THE WHAT? Credo, a company known for its commitment to sustainable beauty, has appointed its co-founder and COO, Annie Jackson, as the new CEO. This change comes as Stuart Millar, who joined Credo in early 2022, leaves the company. Jackson, who has been with Credo since its start in 2015, played a key role in its expansion from a single store to a significant online presence and 15 physical stores.
THE DETAILS Jackson’s tenure at Credo has seen the brand grow significantly, both in store count and in its online presence. The company has recently opened new stores in Venice Beach and Seattle, featuring updated interior designs. Alongside this physical expansion, Credo has upgraded its digital storefront with improved technology and a new design. The company has also strengthened its management team with new hires in key positions, including vice president of sustainability impact and vice president of marketing and e-commerce.
THE WHY? With Jackson’s appointment as CEO, Credo aims to continue its trajectory of growth and commitment to sustainable beauty. Her leadership is expected to focus on further expanding the brand’s market presence, both through new store openings and enhancing its online platform. The move aligns with Credo’s ongoing efforts to influence the beauty industry towards more sustainable and environmentally responsible practices.