Shiseido has announced the appointment of Kathy Cullin as General Manager for Bare Escentuals US, effective immediately.

Cullin joins Shiseido from Coty Americas, where she served as Senior Vice President, Prestige – Fragrances and philosophy.  

“Kathy’s outstanding reputation within the beauty industry is backed by a record of proven leadership,” said Marc Rey, President and CEO of Shiseido Americas. “She is a practiced sales executive and manager. Her keen insight, strategic approach and extensive professional history will help bring the Bare Escentuals business to greater heights of success. I am grateful to have her on board as we write the next chapter for this unique and compelling business.”

In her new role, Cullin will be charged with responsibility for the commercial business and customer experience of the bareMinerals and Buxom Beauty brands in the US, overseeing multi-channel direct-to-consumer strategies as well as managing relationships with department stores and wholesale vendors.