Anti-pollution skincare sales are said to have reached new heights due to the ongoing concern regarding fine dust within South Korea.

Companies such as AmorePacific have created products to counteract the ongoing problem of domestic smog in the country, which has in turn generated increasing sales in this area.

Health and beauty chain Lotte Shopping Co has stated that its products related to skincare problems have soared 30.4 percent year on year for the January to February period for its LOHB’s stores, according to a report by Yonhap News Agency. Meanwhile many domestic companies are capitalizing on the environmental problem through the launch of products from sunscreens to sheet masks that are specifically aimed at protecting the skin.

Lee Jin-ah, marketing Head at LOHB, said, “Trouble care products, which have been regarded as exclusive for teenagers in the past, are increasingly being demanded by a wider spectrum of consumers, regardless of their age or gender.”

Meanwhile, Shin Jin-seob, a researcher at AmorePacific’s research lab, said, “Anti-pollution