THE WHAT? Aptar Beauty has acquired iD Scent to further strengthen and expand its portfolio of sampling solutions. Terms of the deal were not disclosed.
THE DETAILS Maxime Caffon and Julie Naso, Co-Executive Directors of the company, added, “Since its creation, iD Scent has been developing innovations aimed to reduce the environmental impact of fragrance sampling while staying true to our family values. We were convinced from the start that, even if a sample is, by definition, a one-time usage, we could make it more durable. We are proud to have succeeded in meeting our challenge, as a result of our family complementarity and a close collaboration with our entire team! We are delighted to with the integration with Aptar because of the commercial and industrial power, coupled with our know-how, which will enable us to faster serve the global need for more sustainable sampling solutions.”
THE WHY? With single use plastic persona non grata, the sampling industry is seeking more sustainable alternatives. As Marc Prieur, President of Aptar Beauty, explains, “iD Scent meets the growing global demand for fragrance sampling that cares for the planet. The combination of Aptar’s global scale and iD Scent’s unique capabilities will further enable collaboration on sustainability actions and objectives with our customers. iD Scent’s offerings are made of paper which helps promote recycling. This partnership reinforces Aptar’s commitment to supporting a more circular economy, where packaging materials can be easily recycled.”