Aqua Bio Technology has entered into an agreement with DBK Pharmaceutical for the latter to distribute the former’s Moana Skincare brand in Egypt.
Egypt will be Aqua Bio Technology’s first foray into the African continent, the brand has already launched in Kuwait as well as across Europe and in India and Hong Kong.
“The partnership with DBK Pharma enables us to market the Moana Skincare products in a very exciting market. Not only is Egypt a large market itself, the country also has a strong influence on other markets in the region. Egypt is visited by more than eight million tourists every year and even business travel between Egypt and other countries in the Middle East is extensive,” said ABT’s head of global sales, Arvid Lindberg.
“Natural skincare has an extensive history in Egypt. Our ancestors have always used natural ingredients for self-care and treatment. The Moana Skincare series has the potential of becoming a game changer in Egypt and be at the forefront of the new natural and organic brands,” said DBK Pharma’s Chairman, Hamadi Al Debeiky.