THE WHAT? Armani Makeup is tapping into the Gen Z audience with the appointment of K-pop star Hanni as its newest Global Makeup Ambassador.
THE DETAILS Lead singer of NewJeans, Hanni will appear in the campaigns for Armani Makeup’s new Power Fabric+ Foundation and Lip Maestro Satin lipstick in April and May respectively.
THE WHY? “Hanni is a very young artist with a great expressive power and an irresistible and captivating individuality,” said Giorgio Armani – a contrast that the Designer found interesting.