THE WHAT? AS Beauty has announced the recent acquisition of Mally Beauty, the award-winning cosmetics line founded by celebrity MUA Mally Roncal, from Beauty Visions
THE DETAILS Roncal was one of the first make-up artists to be featured on QVC and her launch collection sold out in just 40 minutes, and remains one of the channel’s top performing color brands.
The acquisition builds on the success of Julep Beauty and Laura Geller, bought by the company two years ago.
THE WHY? Ralph Azrak, Chief Operating Officer of AS Beauty explains, “We are thrilled to add another female-founded brand to our growing portfolio and we’re certain that our team can propel Mally Beauty to new heights by expanding distribution, strengthening e-commerce, and bringing innovative products to an even broader audience.”