THE WHAT? Supermodel Ashley Graham has been announced as the new Global Brand Ambassador for PZ Cussons’ tanning brand St. Tropez.
THE DETAILS Graham has been signed as part of a two-year deal, and is set to promote self-tanning as an everyday skin care routine.
The supermodel will front the brand’s You Set the Tone campaign, which it described as, “international, social and digital-first.”
THE WHY? The host of the Pretty Big Deal podcast and boasting 12 million followers on Instagram, St. Tropez is no doubt keen to tap into Graham’s vast social media presence.
Speaking of the appointment, Jacqueline Burchell, St.Tropez’s Global Executive Vice President of marketing and product development, said, “Ashley has an authentic relatability that appeals to many globally; she’s a busy working mom, a successful business woman and a natural beauty who many truly admire. St.Tropez and Ashley share the same ethos and attitude, so we’re so excited to bring such a positive energy to our brand.”